Coca Cola in Africa Essay - 683 Words

COCA-COLA IN AFRICA THE DECISION Table of Content Integrative Cases Study – Page 3 Case Study Analyses – Page 4 References – Page 6 Integrative Case 1.1 Coca-Cola in Africa 1. Why is Coca-Cola so interested in Africa, which is typically regarded as part of the base of the global economic pyramid? Coca-Cola is an organization that has been around since 1892. Coca-Cola is looking for new emerging growth markets and Africa has proven to be that. Combined, 12 of the African countries have a GDP greater than that of Chine. Coca-Cola has 29% of the market share in Africa. 2. What unique resources and capabilities does Coca-Cola have that will help it compete well in Africa? Coca-Cola has the†¦show more content†¦Sales in the United States are declining due to the public concern over sugar. Sales in Europe and Japan are flat, while markets in China and India offer up strong completion for Coca-Cola. Africa’s middle class population is growing at a steady rate, so the disposable income is increasing. This creates an opportunity for Coca-Cola to tap into growth opportunities (Natalia Cheverri 2012). How does it work? Although there are areas in Africa lacking infrastructure, Coca-Cola operates in every country. Coca-Cola utilized a franchising manufacturing model that works perfectly for operating in Africa. Coca-Cola partnered with local licensed bottling groups to help create the product. Coca-Cola manufactures the syrup concentrate and sells to the bottlers. The bottlers add filtered water, carbonation, and sweetener to make the final product. With this model, Coca-Cola is sharing the wealth with local investors/community members. This creates sustainable business and improves community buy-in with Coca-Cola’s existence in Africa (Maritz Jaco 2010). Because partnerships are formed with local bottlers and local members of the community, there is a vested interest by the locals to keep Coca-Cola’s business successful. Through these partnerships, Coca-Cola is able to help build the socio-economic system in different towns. Distribution Coca-Cola was having difficulty distributing product to different area of Africa with no roads. InShow MoreRelatedCoca Cola And South Africa Essay1419 Words   |  6 PagesIntroduction to Coca-Cola: Coca-Cola is the top selling soft drink in South Africa. South Africa is the largest market in Africa of Coca-Cola, they are part of Coca-Cola Eurasia and Africa, which has a headquarters in Instanbul. Coca-Cola now has operations in more than 200 countries all over the world. Coca-Cola in South Africa currently employees over 9000 employees and has 15 facilities all over the country (Coca-Cola, 2015) In the year 1886 a doctor named John Pemberton he was a pharmacist fromRead MoreCoca Cola Research Paper1398 Words   |  6 PagesAssignment The government charged the Coca-Cola Company with marketing and selling a beverage that was injurious to health. They charged the company with producing a beverage that produced serious mental and motor deficits due to the use of synthetic caffeine. They also claimed that Coca-Cola was misbranded because its name implied that the product contained coca, yet it did not contain the whole coca leaf (because the cocaine was removed) and the name constituted aRead MoreCoca-Cola: the Real Story Behind the Real Thing1066 Words   |  5 Pagesamount of Cocaine, but this was eliminated from the ingredients in 1903. Coca-Cola is made of water, sugar, a few secret flavors and some bubbles. But behind the product itself is where marketing has played a key role in Coca-Cola’s domination of the market place. Coca-Cola promises more than a beverage, it promises good cheer and happy memories. In the early 1900’s it was exceptionally difficult to decipher between Coca-Cola and Coc a-Nola - amongst other competitors. Eventually Coke set itself apart withRead MoreCoca Colas Mission Statement1164 Words   |  5 Pagesthat has posted its mission and vision statement online is Coca- Cola. Coca-Cola’s mission statement is as follows: â€Å"Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. †¢ To refresh the world... †¢ To inspire moments of optimism and happiness... †¢ To create value and make a difference† (The Coca-Cola Company, 2016). Coca-Cola’s vision statement is: â€Å"Our vision serves as the frameworkRead MoreCoca-Cola: Marketing Plan1634 Words   |  7 PagesCoca-Cola: Marketing Plan Introduction [pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a billion cans of Coca-Cola consumed everyday worldwide, to become the first company to both produce and useRead MoreThe Coca Cola Company Mission Statement Essay1443 Words   |  6 PagesMission and Vision The Coca-Cola Company mission statement declares â€Å"our purpose as a company and serves as the standard against which we weigh our actions and decisions†. †¢ To refresh the world... †¢ To inspire moments of optimism and happiness... †¢ To create value and make a difference Vision Statement The company’s vision statement â€Å"serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainableRead MoreThe Ethical And Green Management Practices939 Words   |  4 PagesIntroduction: This assignment is to demonstrate the ethical and green management practices that is put to training within the two selected organizations, Coco Cola and Pepsi, it is required to compare and contrast and to differentiate the types of project and challenges that are faced and produced from an organization to help the environment, in addition to come up with solutions. Green management is when a business that is working in a limit where there is no negative effect that has been createdRead MoreThe Origin Of The Beverage Industry1715 Words   |  7 Pagesmanufacturing.† Martin, J. (2001). The soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. According to Pendergrast (1993), by the time of 1886, Coca-Cola was invented by a pharmacist named John Pemberton, everything he made failed in pharmacies. He invented many drugs, but none of them made any money. After he moved to Atlanta, decided to try his invention in the beverage market. Pemberton associatedRead MoreAnalysis Of Global Leadership Practices For Coca Cola1675 Words   |  7 PagesAnalysis of Global Leadership Practices for Coca-Cola Coca-Cola is a brand that can be found everywhere. Coca-Cola has been around since 1892 and is stronger than ever. Everyone knows of their products and with over 500 non-alcoholic beverages executed to date, they are highly recognizable as one of the world’s most popular carbonated beverage companies. The Company s segments include Europe, Asia. Africa, Europe, and Latin America as well as North America (Reuters, 2016). Leadership must be doingRead MoreCoca Cola s Internal Environment Essay1446 Words   |  6 PagesTo understand the coca-cola company s internal environment, you have to understand its philosophy these next few paragraphs are the mission statement given by Roberto Goizueta in a booklet entitled ‘Coca-Cola, a Business System toward 2000: Our Mission in the 1990s’. â€Å"Bringing refreshment to a thirsty world is a unique OPPORTUNITY for our Company†¦ and for all of our Coca-Cola associates†¦ to create shareholder value. Ours is the only production and distribution system capable of realizing that opportunity